First Look for Charity Integration
The Chicago Auto Show provides Shell the opportunity to present a $500 Shell gas gift card to one lucky winner during the stage presentation in front of an audience of 10,000 affluent Chicago-area residents.
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Public Relations
& Social Media
Discount Tickets
Promotional Efforts
In 2017, The Chicago Auto Show collaborated with Shell on a discount ticket program with $6 off of a weekday ticket – available inside participating locations when customer presented a valid fuel receipt.
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Advertising and Branding

Show Floor Map
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Exhibit Space 2017Â Auto Show

Female attendance continues to rise, registering 54% male to 46% female over the past 5 shows.

Loyal following with the majority of attendees visiting every year to every other year.

Media Presence
At the Chicago Auto Show
5 TV specials hosted from the show floor.
175+ hours of live radio programming from show floor.
#CAS17 was the top trending hashtag garnering 54 million impressions and tallying 45 million tweets during the show period.
Average experience lasted more than 4 hours.
2017 Highlights
Continues reputation as the nation’s largest and best attended consumer show.
More than 20 Global Vehicle debuts including Dodge Durango SRT; Ford Expedition; Hyundai Elantra GT; Nissan Midnight Editions; Nissan TITAN King Cabs; Ram 1500 Copper Sport; Toyota RAV4 Adventure among others.
3,400 traditional media registrations representing 1,500 outlets.
A record-breaking $3 million was raised for 18 local charities at the Chicago Auto Show's First Look for Charity event.
Chicago Auto Show
Premier Partner Recap


