2017 Show Floor Map

Discount Ticket Program

Weekday Discount Coupon

State Farm customers who presented their State Farm insurance card or proof of current coverage at the Here To Help Desk at the show were able to receive a coupon

for $6 off the adult admission price for any weekday.

Advertising and Branding

2017 Chicago Auto Show

State Farm Exhibit Space

Media & Social Media Highlights

3,500 journalists representing 1,500 outlets
1,000 social media influencers
54 million traditional media circulation
$55 million in ad value of media stories generated
20 vehicle introductions
5 TV specials hosted from the show floor
175+ hours of live radio programming from show floor
#CAS17 trended nationally on Twitter during Media Preview for fifth year running
Hashtag garnered 45 million impressions
Snapchat custom event geofilter reached 1.1 million people

Video Highlights

2017 Show Highlights

Nation’s largest and best-attended auto show
Widely known as the most influential “consumer auto show” in North America
More than 1 million sq. ft. of exhibit space
Most complete manufacturer participation
5 indoor test tracks and 4 outdoor ride-and-drives
Average visit exceeds 4 hours on the show floor
58% of attendees age 40 or younger
41% attendees have an annual HH Income of $100k+
54% male and 46% female representation
65% of attendees are in the market to purchase a new vehicle
Attendees are more influential, better educated and more affluent than local market population
Loyal following with most attendees returning each year