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630-495-2282

18W200 Butterfield Rd., Oakbrook Terrace, IL 60181

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First Look for Charity Integration

Fifth Third Bank has been a Grand Benefactor of the Chicago Auto Show’s First Look for Charity benevolent event for five consecutive years. With that designation, the Chicago Auto Show provides Fifth Third Bank the opportunity to present a $500 gift card to one lucky winner during the stage presentation in front of an audience of 10,000 affluent Chicago-area residents.

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Public Relations & 

Social Media

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Fifth Third Bank's Financial Empowerment Day during Media Preview

Promotional Advertisement

Discount Tickets

Promotional Efforts

In 2016, The Chicago Auto Show collaborated with Fifth Third Bank on a discount ticket program with $5 off of a weekday ticket available at any Chicagoland or Northern Indiana Fifth Third Banking Center.

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In 2017, Fifth Third Bank customers received a discount ticket for the Chicago Auto Show opening weekend by showing their Fifth Third Bank ATM card at the ticket booth window, or by entering a promo code online.

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Advertising and Branding

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Fifth Third Bank ATM Locations

At the 2017 Chicago Auto Show there were two Fifth Third Bank ATM locations. One was near ticket sales, and the other near food and public restrooms.

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Exhibit Space 2017 Auto Show

Media Presence

          At the Chicago Auto Show

  • 5 TV specials hosted from the show floor.

  • 175+ hours of live radio programming from show floor.

  • #CAS17 was the top trending hash tag reaching 54 million people and tallying 45 million tweets during the show period.

  • Average experience lasted more than 4 hours.

2017 Highlights

  • Continues reputation as the Nation’s largest and best attended consumer show.

  • More than 20 Global Vehicle debuts including Dodge Durango SRT; Ford Expedition; Hyundai Elantra GT; Nissan Midnight Editions; Nissan TITAN King Cabs; Ram 1500 Copper Sport; Toyota RAV4 Adventure among others.

  • ​3,400 traditional media registrations representing 1,500 outlets.

  • A record-breaking $3 million was raised for 18 local charities at the Chicago Auto Show's First Look for Charity event.

Chicago Auto Show

Premier Partner Recap

CHICAGO AUTO SHOW

Address

18W200 Butterfield Rd., Oakbrook Terrace, IL 60181

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©2017 BY CHICAGO AUTO SHOW. PROUDLY CREATED WITH WIX.COM

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