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First Look for Charity Integration
Fifth Third Bank has been a Grand Benefactor of the Chicago Auto Show’s First Look for Charity benevolent event for five consecutive years. With that designation, the Chicago Auto Show provides Fifth Third Bank the opportunity to present a $500 gift card to one lucky winner during the stage presentation in front of an audience of 10,000 affluent Chicago-area residents.
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Public Relations &
Social Media
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Fifth Third Bank's Financial Empowerment Day during Media Preview
Promotional Advertisement
Discount Tickets
Promotional Efforts
In 2016, The Chicago Auto Show collaborated with Fifth Third Bank on a discount ticket program with $5 off of a weekday ticket available at any Chicagoland or Northern Indiana Fifth Third Banking Center.
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In 2017, Fifth Third Bank customers received a discount ticket for the Chicago Auto Show opening weekend by showing their Fifth Third Bank ATM card at the ticket booth window, or by entering a promo code online.
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Advertising and Branding

Fifth Third Bank ATM Locations
At the 2017 Chicago Auto Show there were two Fifth Third Bank ATM locations. One was near ticket sales, and the other near food and public restrooms.
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Exhibit Space 2017Â Auto Show
2017 Highlights
Continues reputation as the Nation’s largest and best attended consumer show.
More than 20 Global Vehicle debuts including Dodge Durango SRT; Ford Expedition; Hyundai Elantra GT; Nissan Midnight Editions; Nissan TITAN King Cabs; Ram 1500 Copper Sport; Toyota RAV4 Adventure among others.
​3,400 traditional media registrations representing 1,500 outlets.
A record-breaking $3 million was raised for 18 local charities at the Chicago Auto Show's First Look for Charity event.
Chicago Auto Show
Premier Partner Recap


